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Work With Me

HOW WE WORK TOGETHER

Every engagement starts with an honest conversation about where your property is and where it needs to be. Below is how we can work together - from a once-off diagnostic to a full ongoing partnership.

R6,500 – R8,000 · ONCE OFF

The Hospitality Audit

A structured diagnostic across every touchpoint that shapes how guests find you, what they see when they do, and whether what they find matches the experience you actually deliver. Most clients begin here. It establishes the full picture before any ongoing work starts.

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What I review:

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  • Social media: content quality, visual consistency, narrative, platform performance

  • Google Business Profile: completeness, review health, posting cadence

  • OTA listings (TripAdvisor, Booking.com, Airbnb) - listing copy, photography, review response patterns, gaps against competitors

  • Website alignment with your social and OTA narrative

  • Brand clarity and consistency across all platforms

  • Commercial observations beyond digital where relevant

 

Delivered as a structured report with prioritised recommendations.

The Mystery Guest Experience

R4,500 - R6,000

Accommodation costs invoiced separately to you. Ungraded boutique properties quoted individually - typically at the 4-star rate.

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A one-night stay, experienced as a genuine guest. You know I'm coming. Your team doesn't.
 

I assess the full arc - from booking through to departure - and deliver a structured report identifying where your property's experience aligns with its brand promise, and where it doesn't. Includes commercial observations: what's being undersold, what carries reputational risk, and what's worth amplifying in your marketing.
 

Can be taken standalone or combined with The Hospitality Audit for a complete 360° diagnostic.

Core Strategic Marketing Partner

CORE · R15,000/MONTH

Ongoing partnership for properties ready to build a consistent, high quality marketing presence - with full strategy, execution, and monthly oversight.

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  • Social media: Instagram & Facebook: 3 posts/week · Stories 3/week · Community management · Caption copywriting and hashtag strategy

  • Google Business Profile: optimisation · review responses · 4 posts/month · Q&A management

  • OTA listings: monthly review across TripAdvisor, Booking.com and Airbnb · optimisation recommendations · TripAdvisor review responses (subject to account access)

  • Paid media: Meta Ads management · monthly performance report · ad spend managed separately

  • Strategy & oversight: monthly strategy session · content calendar · brand quality control

FULL PARTNER · R20,000/MONTH

Full Strategic Marketing Partner

Everything in Core, plus:

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  • Monthly on-site meeting

  • TikTok (1 post per week)

  • Content creator and influencer coordination

  • Promotional offer strategy support

  • Availability for key on-site moments

Out of scope across both tiers: photography and videography, email marketing, website work, Pinterest and LinkedIn. All available on request as add-ons. I work with a maximum of three to four clients at any one time

START HERE

Not sure where to start? Start with a conversation

I'll give you an honest view of where your property stands and what would make the biggest difference.

By submitting this form you consent to my storing the details you provide, for the sole purpose of responding to your enquiry. I won't share them or add you to a mailing list, and you can ask me to delete them at any time. See the Privacy Policy.
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