THE MISMATCH
What I Do
There is almost always a gap between what a property promises and what a guest actually experiences. Sometimes the marketing undersells a genuinely exceptional property. Sometimes it promises more than the property delivers. Both cost you - one in bookings you never get, the other in reviews you can't undo.
I find that gap and close it. Through structured audits, first-hand guest assessment, and ongoing marketing partnership, I help properties across South Africa tell a truer, more compelling story - and reach the guests who are genuinely looking for what they offer.
Services
HOW I STEP IN
Four ways to work together - from a once-off diagnostic to full ongoing partnership.
The Hospitality Audit
[ 01 ]
A structured diagnostic across every touchpoint that shapes how guests find you - social, Google, TripAdvisor, Booking.com - and whether what they find matches the experience you deliver.
From R6,500.
Strategic Partner - Core
[ 03 ]
Ongoing monthly partnership: social media, Google Business Profile, OTA listings, paid media, and a monthly strategy session. R15,000/month.
The Mystery Guest Experience
A one-night stay, experienced as a genuine guest. You know I'm coming - your team doesn't. A structured report on where your experience matches its brand promise, and where it doesn't.
From R4,500.
[ 02 ]
Strategic Partner - Full
Everything in Core, plus monthly on-site meetings, TikTok, content-creator coordination, and promotional strategy. R20,000/month.
[ 04 ]
The Right Benchmark
EXPERIENCED AS A GUEST
I have stayed across the full range of Southern African hospitality as a paying guest - family resorts, game reserves, beachfront properties, and wine estate lodges at the very top of the market.
That breadth matters. I know what exceptional looks and feels like at every price point, which means when I walk into your property, I am measuring you against the right benchmark: the best in your category, not mine.
THE PROOF
Selected Work
Every engagement here is presented with client permission or with identifying details removed. What you're looking at is the quality of thinking and the depth of diagnosis - not a client list.
Boutique Wine Estate & Hotel
Industry:
Franschhoek · Audit & Social Strategy
A social media audit that surfaced three commercial problems nobody had asked me to look for.
7 structural issues
3 commercial observations